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Current Fresh Idea Website Clients

We’re based in Woodstock, Ontario, but our Clients trust us to keep their website updated and current from wherever we are to wherever they are.

That’s why our websites aren’t products; They’re a service.

Our core focus is on designing websites that fit the changing and evolving needs of our clients. Clients have the option to make their own changes, or if making their own changes won’t fit into their schedule, our service plan offers regular updates, plus the peace of mind that their site is being backed up monthly, has regular security scans and is being monitored for maximum up time.

More About Our Service

Check out our portfolio

 

The world is evolving. So should your website:

 

 

Custom Website Designs

Customized Designs

Starting with a library of over 2oo templates, we narrow down what’s right for you.  This gives us a framework for of what your website will look like.  Then, we customize it for you!

 

 

Wordpress Website Updates

Ongoing Updates

Your website is only as relevant as the information on it.  Our service-based approach means you’ll get regular updates to your website included in your service package without any additional costs!

 

 

Mobile Websites

Mobile Optimized

With almost half of all website visitors using mobile devices, you can’t afford to have a website that only suits desktop.  All service packages include Mobile Optimized sites.

 

 

Ready to Get Fresh?

To be sure we’re offering you the services you need to accomplish your online marketing goals, we offer each client a complimentary consultation before recommending a website service package.

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Request a Complimentary Consultation:

If you’re tired of your outdated website or starting a new business and want to keep upfront costs low, but impact high, request a complimentary consultation today!

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Selling your business? You need a website!

“Our Business is doing great without a website, so why should we invest in having a website?” We’re seeing this quite often right now.  You’re a baby-boomer who owns a business; maybe something passed on by your parents or something you built with your own sweat equity.  You’re looking to retire in the next 5-10 years, and not sure how website would add value to your business.   Remember, the value that you create between now and when you sell your business will help you negotiate the best price, and determine what financial freedom you’ll have in retirement. You’ve probably thought about getting a website, but at the same time, why not just let the next guy take care of it?  This way it’ll be built they way he or she wants it, rather than having to change it from how you build it now.  Some of these ideas sound like they make perfect sense, but take a moment to consider what they sound like from your future business buyer’s perspective.   Consider the buyer who will acquire your business like someone looking for their first home: Remember, your future buyer will quite possibly be young, early in his or her career and ready to create their own legacy.  Maybe they’ve worked in your industry for a few years and are ready to make a name for themselves.  If they are only a few years out of college, they’re tied to their phone, they use google, not a phone book if they need to find a phone number, and they’re going to research your potential competition online.   Buying your business is to them very...

Website Function Trends for 2015

Nothing is for sure, and there’s much more to be said about trending website designs in 2015, but here are 10 functions your website can’t do without in 2015! Blogging People check online not just to see what their friends are up to but also for information or inspiration. Check out CBC’s 103K twitter followers or HGTV’s 366K twitter followers, and while you may not be breaking national headlines with your business, you have something to say and information to share about why your products stand up against the competition or a new service being offered at your location. Rather than sending visitors somewhere else, create a blog and position yourself as an expert. (As a bonus, adding information to your blog provides Google more information to index about a specific topic on your website.) Not sure where to get started? Start by answering Frequently Asked Questions from your clients and categorize them by topic.   Clean, Minimalist Menus Though this isn’t practical in some situations, for the most part, people are attracted to spend time on a website that is clear and concise, not overbearing with information and menu options. Pick 5 to 6 headings for your website, and fit all of the other menu items within those headings. A helpful trick for this is to create a footer menu with information that needs to be on your website, but doesn’t need to be predominant like privacy policies, terms of service, admin logins and copyright information. This will keep your top menu uncluttered while still helping the visitor find the information they’re looking for.   Simplicity When Apple...

Why do websites get hacked?

Well, first off, I’m not a hacker, so the ideas here are just those; ideas.  In some ways, hackers are the graffiti artists of the online world – some do it for ‘art’, some do it to deface property, some do it to make a political statement, and depending on timing and location and the actual work itself, you can get a pretty good idea of what someone was trying to achieve.  Some hackers can actually make a living doing it by promoting themselves as ‘Online Marketers’ who can drive traffic to a particular website. What do you do when your website has been hacked? Contact us right away!  Time is important, since the hacker may have erased part of your site, all of your site, none of your site, these things we need to find out right away! Here are some of the most common symptoms that your website has been hacked: Home Page Redirects to another site: This is quite common to see a home page landing on an online hoping site of knock-off brand name products (ie. knock off coach purses, or Louis Vuitton products.)  The hacker is looking for a site with high traffic.  When someone types in your website address and gets automatically redirected to this other site, the hacker is trying to drive traffic to their online site, and knows they only have a short amount of time to do it, because once you visit your own site or a client calls to tell you what happened, the link is no longer valid and will get repaired.  The probable back story: The hacker has...

Does your business need a website?

Here’s the trap a lot of web designers fall into: They think your business needs a website.  Here’s a worse trap: Business owners telling designers that they need a website. And THE WORST TRAP: I’m a business owner and I need a website, so I’ll build it myself. Actually, what you probably need is: • More Clients • Clients who return more frequently • More Profit • Decreased Costs • Better educated clients • Valuable Information worth sharing • Professional Credibility for visitors who search online …and possibly a website is the key or the tool to getting what you actually need. The problem is that most designers don’t ask what you really need.  They assume that you need a website, and start talking with your about horizontal or vertical menus, your choice of colors and where your logo will fit, without any retrospect on what has worked in achieving your goal.  After a few months, you realize your website isn’t gaining you any new clients, but you’ve paid your designer a lump sum and they thought they gave you exactly what you wanted. The same happens with the Do-It-Yourself website builders.  So you pick a style you like, mix in some colors, and a year later, wonder why you’re not getting any new leads. What we’d like to know is what do you really need? If you need more clients, that will help us determine your design.  Maybe that means adding an email newsletter sign up on your home page, or featuring your monthly special as the first thing a new visitor sees.  Maybe it’s sharing great blog...

The numbers that matter

It’s easy to get excited when numbers are growing: My Facebook likes are up, my email list is growing, I have X number of new twitter followers and Google Analytics said that I had a 10 percent increase in website traffic this week, but let’s focus on the numbers that matter. The numbers that matter are different for each business, but generally speaking the numbers that matter are profit, loss and valuation.  It’s great to have 100,000 followers on twitter, but don’t throw a party when you hit 100K, throw a party if you know growth on twitter means growth in profit.  If there’s a direct correlation, then celebrate when you hit 100,000 followers. In initial goal-setting meetings, clients often say “I want to get to X number of Likes on Facebook.” so I ask would you rather have 500 people on your Facebook page that creates $20k profit, or would you rather than 20,000 people on your Facebook page generating $5k profit?  In light of that, we can adjust your goals so that it’s not all about how many likes are on Facebook, it’s about gaining clients, and Facebook may be a good platform for that, but let’s not measure our success at the top of the funnel.  Let’s measure our success by how many of those people we can convert to clients. Find, chase and celebrate the numbers that...

What is the difference between a website designer and a website developer?

Website Designers think about: Website Developers think about: Though you may think these terms are synonymous, website development skills and website design skills actually quite different, and both sets of skills will be required for your project – no matter how big or small.  This is why, on our team, we have both designers and developers that both specialize and work together. A Website Designer: A designer is primarily focussed on the marketing side of your website design: Do the colors match your logo? How is the layout? Is your logo too big or too small? Should it be aligned right or left? Should your menu be horizontal or vertical? What is the best background image to make your website stand out without distracting from the content? If it’s about how a website looks, then it’s the job of a designer.  A Website Developer (or programmer): A developer is primarily focussed on the function of the website.  Is it secure?  Is there code that needs to be written to change the function? can we reduce the code and increase the site speed?  Can users login and make changes, and how do those changes need to affect the rest of the site? You need both: Plenty of designers have some developing skills, and plenty of developers have some design skills, but don’t assume that because a designer made your website look good, that he or she also has the skills to setup  full-fledged back-end inventory management system to integrate with your point of sale… not necessarily the case! Here are a few examples of where designers and developers can help: Website...

5 Question to ask your web developer

Whether you’re having a website built for the first time, or refreshing your business’ current website, here are a few question you’ll want to ask your website designer / developer : (Side note: if you’re not sure the difference between a designer and a developer,  you’ll want to find out which you need before starting your project: The difference between a website designer and website developer.)  1. What’s your website address? I’m surprised how many designers / developers I meet that don’t have a website themselves… this is like the plumber with an outhouse or the realtor who doesn’t own a home… there are some things that just don’t jive, and this is a big one for me. 2. May I see your portfolio? This is a great follow-up question to #1.  Do you want to be this designers’ guinea pig, or do you want to know that their style matches your style?  Would you trust a hair cutter with a “Half-Off Grand Opening Sale!” I’m not suggesting you don’t deal with a new designer – you may be comfortable with that and we all had to start somewhere.  As long as you’re prepared for a bit of a longer timeline (You’ll probably need more revisions for them to figure out what works and they’ll need some extra time as they’re developing their systems and there will likely be some technical issues that take an extra hour here and there to resolve) you may be able to discuss a lower rate than a seasoned professional.  (You can check out our portfolio here.) 3. Have you done work for others in my...

Don’t reinvent the wheel, just tweak it.

One of the most common things I hear from aspiring entrepreneurs is “Here’s what I’m good at, but there’s someone else already doing that.”  Yep, get over it. Here are a couple of variations, and how I think you can get past the idea that the market is monopolized.   Target a niche: You may not be the first plumber in town. but maybe you’re the first plumber who installs showers in the garage to automatically wash the car each night. Maybe you’re the go-to photographer in town for pet pictures or the only restaurant in town that is 100% vegan.  If your slogan is “We do whatever our competitors do, but trying to be a little better.” you need to reconsider your business model.  If your slogan is something like “Here’s the one thing we’re great at, and you won’t find anyone else who can do that one thing as well as us.” you’re on the right track.  Figure out what may be sustainable in your market: In a town of 10 000 people, statistically, you don’t have enough of a population to create a demand for orange polkadot toilets. Maybe your niche is your small community.  If the nearest restaurant is 20 miles away, there may be a market for your restaurant based on pure geographical convenience.   Tweak the wheel: Imagine a bakery in town makes oversized chocolate chunk cookies (The cookies have chunks of chocolate bars rather than chocolate chips.).  Are they the only bakery in the world doing this? No, but they are the only bakery in our town doing this.  They didn’t go...

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